DocsUpdated: 2026-09-25

Brand Kits & Voice Guidelines

Train the AI on your brand voice, upload logos, set target personas, and add negative keywords so output stays strictly on-brand.

Brand Kits & Voice Guidelines

Your Brand Kit is the guardrail system for your workspace. When you define your tone, colors, and forbidden words here, every campaign and video storyboard follows those exact boundaries.

1. Setting Up Your Brand Kit

Open your settings anytime by clicking the Brand Selector in the dashboard header or navigation menu.

1.1 Logo & Visual Palette

  • Logo: Upload a transparent PNG or SVG. Publiqa scales and positions your logo as a watermark on rendered videos and visual cards.
  • Primary Accent: Used for highlighted subtitle keywords in video renders and header badges.
  • Secondary Colors: Applied across carousel background slides and graphic cards.

1.2 Tone of Voice Rules

Choose the conversational cadence that matches your team:

  • Presets: Select from Direct, Conversational, Bold, Witty, or Analytical.
  • Custom Directives: Add concrete rules for the copywriter engine. For example:
    • "Keep sentences under 15 words on average."
    • "Never use hollow hype words like 'disrupt' or 'revolutionary'."
    • "Include one concrete number or metric in every post."
  • Emoji Control: Set emoji density to None, Minimal (1 per post max), or Frequent.

1.3 Audience Personas

Tell the engine who is reading:

  • Audience Description: Specify the target demographic (e.g. "Solo developers and technical founders running bootstrapped apps").
  • Primary Pain Points: The exact bottlenecks and everyday headaches your product eliminates.
  • Desired Outcomes: Concrete metrics your audience wants to see.

1.4 Negative Keywords & Forbidden Topics

Block unwanted phrases before they reach a draft:

  • Forbidden Words: Cliches or buzzwords you refuse to publish.
  • Competitor Exclusions: Rival brand names the AI must never cite.
  • Sensitive Topics: Boundaries to keep content strictly aligned with your product scope.

2. Multi-Brand Isolation

For agencies and multi-product founders:

  • Each Workspace maintains an independent Brand Kit.
  • Switch brands with one click from the workspace header dropdown.
  • Rules, colors, and forbidden words from Brand A never leak into Brand B.

3. Practical Tip

When you spot a phrase in a generated draft that doesn't feel right, add that exact phrase to your Negative Keywords list. The engine will permanently skip it across future runs.