Getting Started with Publiqa
This walkthrough covers the core pipeline to take you from a blank dashboard to scheduled posts and a rendered 9:16 video in under five minutes.
The 4-Step Pipeline
- Step 1: Lock in your Brand Kit (logo, palette, tone rules, and forbidden words).
- Step 2: Generate a multi-format campaign from a topic, URL, or audio brief.
- Step 3: Polish copy in the Studio and render your short-form video.
- Step 4: Push directly to your Content Planner calendar or export clean assets.
Step 1: Configure Your Brand Kit
Before generating copy, give the engine your brand guardrails so output doesn't sound like generic bot text.
- Click the Brand Selector in your dashboard header or sidebar to open your active Brand Kit.
- Upload Your Logo: Upload a transparent PNG or SVG. Publiqa uses it as a corner watermark on rendered videos and social graphics.
- Set Brand Colors: Choose your primary accent color. This color highlights key words in animated video subtitles and graphics.
- Choose Tone of Voice: Pick a preset profile (Direct, Witty, Bold, or Conversational) or enter custom instructions (e.g. "Write like an experienced engineer, never use buzzwords").
- Add Negative Keywords: List terms or rival brand names the AI must never mention.
- Click Save Changes.
Step 2: Create Your First Campaign
With your brand guardrails saved, campaign generation takes about thirty seconds:
- Open Campaigns → New Campaign in the sidebar.
- Select Your Input:
- Topic or Concept: Enter an angle or talking point (e.g. "Why founders waste 10 hours a week on manual video editing").
- Competitor URL: Paste any article or landing page to extract their core claims and generate a differentiated counter-take.
- Pick Target Platforms: Select the formats you need (TikTok, Instagram Reels, LinkedIn Post, X Thread, SEO Blog).
- Choose Language: Pick your primary publishing language or select multiple languages for cultural transcreation.
- Click Generate Campaign. Watch as Publiqa drafts tailored hooks, slide copy, and hashtag groups for each network.
Step 3: Polish in Studio & Render Video
When generation finishes, open the Campaign Studio:
- Review Channel Tabs: Click through the platform tabs at the top (LinkedIn, TikTok, X) to see how formatting changes per network.
- Inspect the Mobile Preview: Toggle the Post Simulator on the right side to preview line breaks as your audience will see them on phones.
- Render a Video:
- Switch to the Videos tab and click Create Video.
- Check the generated Storyboard.
- Adjust voiceover lines or pull alternative stock footage directly from the integrated library.
- Click Generate Video. Publiqa compiles neural narration, kinetic subtitles, background clips, and audio ducking into a 1080p MP4.
Step 4: Schedule or Export
Once your assets look ready:
- Click Schedule to Planner to pick a date and time slot on your calendar.
- If your social channel is connected with auto-publish turned on, Publiqa handles dispatch automatically.
- Need manual control? Click Export Assets to download video MP4s, markdown articles, and images in a clean ZIP bundle.
Next step: Configure your social channel integrations.